Purple Penguin

A slow, editorial eye on food, product and beverage — crafted for restaurants, hotels and brands that treat every frame as a still life.

Five representative frames from the last twelve months — restaurants, editorial and product work, styled and shot in the studio.





Every commission, filtered by discipline. Click through to view the full gallery on Behance.

Restaurant · 2024

Product · 2023

Editorial · 2024

Beverage · 2024

Menu · 2024

Beverage · 2024

Restaurant · 2024

Advertising · 2024

Advertising · 2024

Advertising · 2024

Menu · 2024

Product · 2023
Kripa Prajapati is a Mumbai-based commercial photographer and food stylist crafting high-fidelity imagery for restaurants, hotels, FMCG labels and advertising agencies across India and abroad.
A decade behind the camera, an obsession for slow light, and a background in styling — every plate treated as a still life, every ingredient as a character in the frame.

Kripa Prajapati — Studio, Lower Parel
End-to-end production — from moodboard and prop sourcing to on-set styling, capture and colour finishing.
2015 — 2025
A conversation about brand, audience and appetite. We agree on tone, references and success measures.
Shot list, prop palette, location and crew are locked. Sourcing begins for hero ingredients and surfaces.
On-set hand-styling — plating, garnishes, moisture, steam. Every element considered against the frame.
Medium-format capture with tethered review. Natural or controlled light, tuned to the brand's temperature.
Careful colour, texture and skin work. Selects graded to a single, cohesive visual language.
Print-ready TIFFs and web-optimised assets, delivered with usage guidance for every channel.
Kripa has an innate ability to find the soul of a dish. His images transformed our menu into a coffee-table monograph — guests order with their eyes long before we plate.
Effortless on set, ruthless in the edit. Every frame felt considered — the kind of imagery you can build a brand around.
The lightest touch and the sharpest eye. We got a full campaign in a single afternoon and it still holds up two years later.